Photo by Chris Montgomery from Unsplash

When COVID hit, our marketing organization had to leave behind in-person networking events of drinks, handshakes, business cards, and awkward small talk. In its absence, we discovered something more efficient and effective: Virtual Speed Networking. Like speed dating, Speed Networking gives you the opportunity to meet many different people in…


Not sure that you’re ready for Google or Facebook ads? If you have time and a little money, there are many other ways to grow your customers and sales without advertising. I recommend trying these tactics first to make sure your customers can find you, learn about you, and ultimately…


How?

Here are a few ideas to start engaging and building a loyal, advocating audience.

  1. Get involved in what you and your audience care about
    Whether that be sponsoring a community event, co-marketing, teaching classes, getting involved in your community, find your audience and make a positive impact in their lives…

Updated June 26, 2019

Here is a list of great learning resources that have helped me become a digital marketer. I’m constantly adding to this list with new and interesting programs, courses, and videos, so check back!

Some of these online learning courses have helped me from being a French language major and working…


It’s difficult to figure out what to test when you’ve decided it’s time to start marketing your product. How much effort and money do you spend? What message will resonate with your audience? How do you increase sales? …


Bored of writing ads? Bored of reading ads? Ok, me too. Let’s make your AdWords ads more interesting for your target audience and start driving more real website traffic. …


As an Adwords manager, I’m always searching for unique and alternative ways to stretch my client’s budget. After negative matching, geo-location changing, scheduling ads, and pausing ineffective keywords, what else is there? …


Gain skills, meet the right people, and build confidence are the top ways to get ahead in your career. I’ve gathered a list of resources that I’ve found helpful for my career and education. I hope this helps you on your journey.

1. Read to gain knowledge & confidence

Read from leaders in your industry. Find blogs…


Finding a PPC strategy that works for your company takes time, effort, money, and research. To get results, you may need to try a few strategies and it may take weeks or months to dial in and optimize. Ugh, sounds like a lot of work tight? …


Agencies take advantage of clients. They do it because they know it’s easy and almost always undetectable — unless you’re reading this article.

I know agencies who secretly steal 30% of their client’s monthly AdWords or PPC budget. …

Lauren Downey

Freelance Digital Marketer • Biker • Coffee Drinker

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