Lauren DowneyHow I Host Virtual Speed Networking EventsWhen COVID hit, our marketing organization had to leave behind in-person networking events of drinks, handshakes, business cards, and…5 min read·May 21, 2021----
Lauren Downey7 Ways To Market Your Business Without AdsNot sure that you’re ready for Google or Facebook ads? If you have time and a little money, there are many other ways to grow your…4 min read·Feb 20, 2021----
Lauren DowneyMake your customers your best marketing channelBuild a loyal customer base who want to advocate for you and your brand.2 min read·Apr 5, 2019----
Lauren Downey11 Marketing Tests for Startup FoundersIt’s difficult to figure out what to test when you’ve decided it’s time to start marketing your product. How much effort and money do you…7 min read·May 9, 2018----
Lauren Downey5 Ways Marketers Use Psychology to Write Better Performing AdWords AdsBored of writing ads? Bored of reading ads? Ok, me too. Let’s make your AdWords ads more interesting for your target audience and start…3 min read·Sep 24, 2017----
Lauren DowneyinSemapop3 Advanced Techniques to Stretch your AdWords BudgetAs an Adwords manager, I’m always searching for unique and alternative ways to stretch my client’s budget. After negative matching…2 min read·Jun 23, 2017----
Lauren Downey4 Ways to get Ahead in Your Marketing CareerGain skills, meet the right people, and build confidence are the top ways to get ahead in your career. I’ve gathered a list of resources…2 min read·Jun 3, 2017----
Lauren DowneyMy Favorite PPC StrategiesFinding a PPC strategy that works for your company takes time, effort, money, and research. To get results, you may need to try a few…5 min read·Jan 18, 2017----
Lauren DowneyHow to Detect A Scammy PPC AgencyAgencies take advantage of clients. They do it because they know it’s easy and almost always undetectable — unless you’re reading this…4 min read·Jan 11, 2017----