11 Marketing Tests for Startup Founders

It’s difficult to figure out what to test when you’ve decided it’s time to start marketing your product. How much effort and money do you spend? What message will resonate with your audience? How do you increase sales? You can answer these questions by experimenting with quick and cheap marketing tests.

If you’re feeling unsure about your first steps, I’ve come up with 11 different marketing tests you can apply to your marketing mix today. If you’re a savvy and motivated startup owner, you definitely could try these yourself rather than hiring an agency or freelancer. I wouldn’t spend too much money or effort on each test. The goal is to gather data and learn what makes your business profitable.

1. Generate More Leads and Sales by A/B Testing Webpage Elements

Learn more about Google Optimize from one of my favorite how-to vbloggers, Julian Juenemann.

2. Write Useful Blog Posts for Middle of the Funnel Folks & SEO

Try writing about what your clients or customers are asking. Answering customer questions that are currently most pertinent to your business or industry. Getting this right repeatedly can result in some considering you or your organization to be thought leader in your industry.

Blog posts can also be repurposed. You can distribute them as email marketing material, share them on social media, and submit them to other bloggers who may reference your article and link to your website. This builds up your Google PageRank — your website’s SEO ranking.

TIP: Enable comments on your blog posts to interact with customers, answer questions, and show off your company’s personality.

3. Drive Traffic and Leads with AdWords

AdWords and Bing are sure fire tactics to ensure your business appears as a top search result. Your business will be seen, but you have to make sure that your ads appear for the right keywords because this comes with a financial cost.

PPC ads can also retarget people who’ve already expressed interest in your website. You know when you look at a product page and then later see that same product as an ad on another website? Like it’s following you around? That’s retargeting. It’s one of the most effective and cost effective ways to remind your customers to come back to your online store.

Retargeting does have some privacy concerns. The EU, in particular, has introduced new GDPR restrictions that start on May 25th. I recommend following all of the required practices to be GDPR compliant. This includes, but is not limited to adding an “opt-in consent for collection and use of personal data” popup on your website. If your website isn’t compliant you can face hefty fines even if your market is primarily in the US. This is because your website is global and you can’t be certain any visitor is not an EU citizen.

Learning Adwords is definitely something that takes time and practice, but very rewarding if you can do it. Here is a good place to start.

4. Increase Sales with Google Shopping Ads

5. Increase Social Networks with Linkedin + Facebook + Instagram

Having a presence on Facebook and Instagram gives your brand more visibility, credibility, and promotional material. It is also an great way to genuinely connect with your customers. Linkedin is similar, but gives insight into company employees, job opportunities, and a way to announce company updates.

TIP: Utilize social platforms to build an audience because, should you choose to pay for advertisements, you’ll have already have followers and possibly established yourself as a leader.

6. Find New Audiences with Instagram Influencer Marketing

To do this, try reaching out to folks on Instagram or bloggers who you think might be good fit. If that seems like too much work to take on you can hire an Influencer Marketing company who can source good influencers on your behalf.

Similar Influencer options:

• Buy ad space on a blogger’s website. These ads usually display on a side bar that appears on the right side of page.

• Sponsor blog content. Have your product featured in a blogger’s post.

• Bloggers write a testimonial or review of your product.

• Blogger can host a product giveaway.

What I like about influencer marketing is that brands can gain exposure through someone else’s network and seem less intrusive than a promoted ad. Want to know more? Read this.

7. Connect with your Customers with Email Marketing

Email marketing is one of the most cost effective ways for companies to generates more sales and leads. It’s an essential way for your current and potential customers to engage with your business on a deeper level. Your homepage should ask users to subscribe to your company’s email newsletter. Be sure to let visitors know the benefits of subscribing. For example, “sign up for new products, and special discounts.”

Not sure what kind of email newsletter should your write? Learn more about drip and nurture campaigns.

8. Increase Word of Mouth with Contests/Giveaways


9. Meet & Learn About Your Customers at Networking Events

10. Speak at Events and Gain Recognition

11. Create Delightful Experiences for Happy Customers

For your business, you might write thank you notes, cleverly package your products, or just provide really great customer service. Make your customers happy and give them something they’ll have to talk about.


Do you test other marketing tactics? If so, I’d love to hear about them. Please support me with a clap if this was helpful or entertaining!

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Originally published at www.foundmarketing.co.

Freelance Digital Marketer • Biker • Coffee Drinker